Wednesday, November 16, 2011

Facebook friends, but user engagement is not for sale

Facebook Comments Are Four Times The Value Of Likes
AllFacebook
Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the ...
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AllFacebook

Newsrooms can buy Facebook friends, but user engagement is not for sale
Poynter.org
The CBS affiliate is running a contest this month on its Facebook page. Visitors who click the page's “like” button can enter a drawing to win a new Nissan Maxima. So far, the station says about 20000 people have responded, driving up the total number ...
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